Home Life Style DEAL: Nigerian startup, ShopEx raises $635,000 pre-seed funding led by HAVAìC

DEAL: Nigerian startup, ShopEx raises $635,000 pre-seed funding led by HAVAìC

by Good News

Nigeria’s multi-channel retail industry, ShopEx has secured $635,000 pre-seed funding in a spherical led by South African Enterprise Capital agency, HAVAìC. The startup says the investment will toughen its mission to divulge ‘teleshopping’ to the everyday lifetime of Nigerians by creating instruct-to-consumer are dwelling browsing experiences.

Primarily based in 2018 by Isi Abebe and urged by Expert Media Companions (EMP), ShopEx digitises and integrates the consumer dart at some level of a quantity of channels or platforms, from tv to Instagram, to toughen customer engagement and gross sales conversions.

The firm mobilises a combination of dilapidated and digital channels to market, sell, and distribute among the crucial area’s most winning ‘As Seen On TV’ producers in Nigeria and varied African markets.

What they are pronouncing
In step with ShopEX Nation Supervisor, Olajumoke Kujero, clients can ask sharp initiatives within the come future. “We’re delighted to to find this funding from HAVAÍC, it’s a vote of self belief that affords us an extra boost in our dart to handing over Africa’s first truly omni-channel browsing skills at some level of digital and dilapidated media.”

“With sharp initiatives appreciate our quickly-to-originate ‘Fetch Now, Pay Later’ blueprint and the numerous ongoing retail and affiliate partnership conversations within the works, our clients can ask to earn absolutely the most effective fee for money spent on the typical globally acclaimed merchandise now we own in our offering,” added Kujero, an ex Jumia Chief Marketing Officer.

Managing Accomplice at HAVAÍC, Ian Lessem, also commented on the funding, pronouncing: “This most recent funding spherical will enable ShopEx to proceed growing its team, designate, product agreements, inventory, and operations into recent markets with Ghana already underway. ShopEx has the skills and network to preserve ultimate thing about arguably one in all the most untapped retail opportunities in Africa.”

“What’s extra, their scalable technology skill ShopEx can leverage off social media and key partnerships with the likes of Multichoice, Jumia, and Alibaba to spearhead the enhance of multi-channel browsing available within the market,” Lessem added.

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