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How Tems Is Serving to Reebok Re-Introduce Its Most Iconic Sneaker

by Good News

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Tems is lacing up her Reeboks and helping the emblem step into the prolonged bound: The sports clothing giant has moral announced a brand recent campaign with the Nigerian singer, teaming up to relaunch an iconic sneaker for 2022.

The recent campaign, dubbed “Existence is Fundamental,” ushers in the Spring/Summer 22 line of Reebok’s Fundamental Leather sneakers. Fresh releases of the throwback sneaker encompass the Fundamental Leather 1983 Fundamental, which attracts inspiration from the sneaker’s long-established 1983 iteration, and the White Gum, as viewed on Tems. Archive-impressed petite print abound, making the sneakers big hump-tos for casual outfits. Shop the newly-released unisex Fundamental Leather line now at Reebok.com, starting up at $80.


Reebok Fundamental Leather

Final month, Reebok announced their first collaboration with Tems in “Existence is Now not a Spectator Sport,” a brand recent price platform that furthermore counted Allen Iverson, Arca, and Brent Faiyaz as crew participants. “Existence is Fundamental,” which Reebok describes as a “product tale” around the Classics, brings in “rising artistic talent” together with Maurice Harris, Tsunaina, Ghetts, Lolo Zouaï, and Lazarus Lynch, moreover to Tems.

Tems announced her partnership with Reebok by ability of Instagram, posting a video of herself wearing Fundamental Leathers in the White/Gum colorway with the caption “Existence Is Now not a Spectator Sport.”

“Fundamental Leather is one of Reebok’s most timeless sneakers that has cemented itself through the years as a moral icon within the trade,” says Fionna McQueen, Senior Director of Classics Product at Reebok, in an announcement. “For Spring / Summer ‘22, we’re excited to reintroduce the Fundamental Leather and delay upon its legacy. The vary of creatives we’ve partnered with to repeat our ‘Existence is Fundamental’ tale aid possess a honest time the silhouette’s special heritage, while redefining what it formula to be a Fundamental on the present time.”

Reebok feature aside, Tems has been making waves. The Nigerian native received tall-scale recognition with a feature Drake’s Certified Lover Boy, and subsequently dropped one of our current records of the three hundred and sixty five days, If Orange Changed into as soon as a Location.

Head to Reebok.com now to seem at out the recent line of Tems-licensed traditional sneakers.

Reebok Fundamental Leather

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